The Biggest Risk to Purpose-Driven Organization and How to Combat It
Businesses WITHOUT a niche struggle the most. I see that across every industry, including purpose-driven entrepreneurs.
It might be counterintuitive, but when you are driven by an innate desire to improve the world, it’s easier to justify connecting your offering with anyone who might want it, instead of doubling down on one issue you solve or a certain population and staying there.
I get it. I did the same thing in my company.
When you know what you are doing can help, many of us feel compelled to share, to give and to provide for anyone who raises their hand.
But this altruistic spirit of giving hurt you in the end.
We all have limited: Resources. Creativity. Drive. And Time.
This very issue is what I experience myself and so often see in my clients.
Entrepreneurs are wired to make things better. But changing everything at once just leads to spin, not lasting change.
Why Focus Is The Salvation
I firmly believe that concentrating on everything gets you nothing.
This year, I’ve set out to accomplish BIG things, but instead of trying to do them all at once I’ve broken them down into manageable pieces.
Know your outcome - revenue number, acquisition growth, revenue lift - pick something. And develop a process to get there.
Deliver against your process goals at 90%+ consistently before you add anything.
It takes discipline to shift our behavior and instill new habits. I don’t know about you, but my chances of success go way up when I’m able to master one thing rather than trying to do everything at once.
I can predict the success of our clients based on these questions alone:
What is the one thing most important for you to achieve in the next six months?
How willing are you to focus?