Your brand should do more than communicate your business. It should drive it. We’ll start by doing a fast deep dive with Vibe Biotechnology's team and a review of your core background documents, plus feedback from partners and VCs. From this, we'll distill your best opportunities.
 
Then we'll synthesize business, brand, category and cultural insights to reveal your key strategic barrier and value proposition.

OUTPUT: YOUR BRAND STRATEGY

1. DEFINE THE MOMENT

Let's determine our launch aperture. Is it the WSJ event? If not, we'll help you find the right context to kick-start awareness.​

2. DEFINE THE GOAL

We'll work with you to get clear on what share-of-mind means, and how the approach for gaining it differs among our key audiences.

Example goal: Increase share of mind among patients/patient communities and acquire partnerships with X organizations in X disease types.

3. DEFINE THE KPI

We'll work with you to define your honest measurement of success.

Example KPI: Increase inbound interest from key target as measured by X, to drive X contracts.

4. TELL YOUR STORY

The right origin story will put Vibe solidly into front-runner status against competitors. It will be simple, compelling, differentiating — and adaptable to all your audiences. 

Your story will be driven by:

• Strategic Insights

• Key patient tensions that are driving the market

• The value proposition that solves them

• Your brand purpose

• Competitive positioning

• How your value proposition can help you stand out against VitaDAO, Molecule, Love.com and other competitors  

5. DESIGN A LAUNCH THAT CONVERTS AGAINST GOALS

• Tailored for each audience, planned to work together as a whole

• Turns strategy into action to gain in-market traction with our segments

• Reveals the voice of the brand

• Delivers a go to market approach and timing for each audience

OUTPUT: YOUR BRAND SYSTEM

1. Jump Start Style Guide™ 

Your one-page cheat sheet for visual identity, logo usage, color palette, photography usage. 

2. Your Jump Start Persona Guide™

Your cheat sheet for how your brand will speak to the world:

• Brand voice

• Brand tone

• Brand personality

• This-not-that persona behaviors 

3. Brand Proof of Concept

The leading expression of your new brand voice, look and feel. Sets the table for what's to come next, in the form of:

• Your Brand Story Pitch Deck

• Your landing page

• Your new logo and initial brand identity

• Your lead capture & recontact sequence against key segments