REQUEST FOR BLASTOFF
Hello, Vibe Biotechnology,
thanks for inviting us to talk about your business.
We can’t wait to work with you.
A LIFE-SAVING RFP?
SIGN US UP!
When you said 'RFP' we heard,"Request For Pharma Innovation"
We're ready to roll up our sleeves and make great things with your team. Here are some questions you probably have for us.
Q: What will you bring to my team?
A: This is our superpower.
We have big brand experience and C-Suite presence, but we also move at the speed of venture capital.
How?
By trusting our expertise to make the right judgement calls, right away, and quickly find the gold.
We're as comfortable in the fast-moving worlds of cannabis, CRISPR, blockchain, DNA testing and cyber security as we are in the legacy brands we support.
There's no time to waste when it comes to defining your brand's role in the world and change your game.
Q: How can you help us with brand strategy?
A: By giving you less of it.
We're dead serious.
We’ve never met a CEO who needs more marketing.
What most need is to take fewer steps, make fewer decisions, do fewer things.
We designed our BrandGenuity™ process to be a strategic express lane. To deliver brand roadmaps that are insightful, decisive, fast. For true brand momentum.
We can audit your situation, gather inputs from your team, identify your strategic barriers, and drive your positioning, value proposition, brand purpose, brand foundation and brand action.
Not in months. Days.
Q: What’s your take on our brand guidelines?
A: It’s not brand identity, it’s brand action.
Brand identity doesn't start with a style guide. It starts with a call to do meaningful things.
Our BrandGenuity™ process equips our clients with strategic filters for look, tone and persona that influence everything from how you say hello to who you hire. And we boil it all down into our Jump Start Guidelines Kit™.
Why does it matter? Because...
Saying no to bad ideas is the easy part.
The real trick? Saying no to ideas that aren't right for you — no matter how shiny and smart they seem. We can help design Vibe Biotechnology's Brand System to do just that.
JUMP START YOUR BRAND
JUMP START YOUR BRAND
Q: What’s your take on our brand guidelines?
A: It’s not brand identity, it’s brand action.
We're dead serious.
We’ve never met a CEO who needs more marketing.
What most need is to take fewer steps, make fewer decisions, do fewer things.
We designed our BrandGenuity™ process to be a strategic express lane. To deliver brand roadmaps that are insightful, decisive, fast. For true brand momentum.
We can audit your situation, gather inputs from your team, identify your strategic barriers, and drive your positioning, value proposition, brand purpose, brand foundation and brand action.
Not in months. Days.
Q: How do we know you share our values & mission?
A: Because science + tech = hope.
We are patients. We are family members. We live with rare disease ourselves. We share your passion to make a mark on the world of rare disease, and we want to help you scale that passion fast with a powerful brand. We believe people with ideals make ideal partners. Below are some examples of work that demonstrate our core beliefs.
PUTTING RARE DISEASE RESEARCH ON FAST FORWARD
Cure Rare Disease is a non-profit foundation that uses gene-editing CRISPR technology to treat the untreatable: rare inherited diseases that until now have left patients hopeless. We created a program that doubled donations, doubled social engagement, and secured vital global press.
PUTTING RARE DISEASE RESEARCH ON FAST FORWARD
We designed this poster for The Earthday Coalition so local environmental groups could stamp their logos and phone numbers onto it. It's part of the Library of Congress permanent poster collection and was featured in Communication Arts Exhibit and LA AD Club Annual.
GIVING EVERYONE THE CHANCE TO BE A HERO
Like we said, no voice is too small to be heard. And no dollar's too small to have an impact. This program invited givers to reassess the power of the not-so-mighty dollar to support military families in need.
PUNCH ABOVE YOUR WEIGHT
PUNCH ABOVE YOUR WEIGHT
Q: What’s a trait your agency is most proud of?
A: We’re experts at saying “I don’t know”.
We never come in with all the answers. But we will have lots of questions. It's not about being 'right'. It's about having the right kind of curiosity.
Q: Name 3 qualities you seek out in clients
A: Our favorite clients always...
…focus the brief on their customers not on themselves.
Putting a human being at the center of the brief is everything.
…bring valid KPIs and consumer barriers to the table
And don’t expect marketing to solve poor consumer learning, segmentation, or product.
…keep their phones face-down during presentations
They see us as partners, not vendors.
Q: Talk about a disruptor in any category that you find interesting and effective.
A: In the marketing category, clients are the disruptors.
How's this for a switch: clients are the ones pushing agencies to innovate.We've seen at close range their demand for new forms of insight development, collaboration, optimization and accountability.
Clients are dragging agencies kicking and screaming into an unprecedented era of transparency where every non-working dollar and quarter hour of utilization must be tied to excellence and ROI.
It's an equal access, co-creation process. It's changing the face of creativity. It's about time.
Q: Why would working with Vibe appeal to you?
A: Because like anything worth doing, it’s complicated.
Your category. Your offering. Your audiences. Your timings. The whole deal. We love a challenge.
We live to create experiences that bring clarity, engagement and emotional resonance to people’s lives.
And we also want a world we all can live peacefully in.
SEE OUR BACKSTORY
SEE OUR BACKSTORY
Let’s talk
Karen Morales
Tel: 781.514.5051
Karen@marketing-magnet.com
Your plan
View your blastoff plan to see how fast we can help your brand reach escape velocity.
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Proudly women-owned, inclusive, and passionate about your business.